Your cakes will be securely delivered in recyclable cardboard boxes with frozen gel-packs and our fully recyclable Wool-cool packaging.

Unless you are planning to use your cakes straightaway, you should put them into the freezer as soon as possible.

No. Keep your cakes in their trays and boxes with their protective cellophane sleeve to keep them fresh and to ensure optimal storage.

Each cake box is labelled with information such as ingredients, allergens, batch number and best before  date. The boxes are labelled on the sides and lids, so that the information is visible at a glance, no matter how you choose to stack them. It’s important to store your cakes and bakes in their boxes so you don’t lose this information.

The contents of the frozen ice packs can be re-used or disposed of down the sink and outer packaging can be put into your normal waste collection. Our innovative, natural and sustainable Wool-cool insulation packs are fully biodegradable, compostable, recyclable and reusable. Find out more about how to dispose of, or reuse, your Wool-pack insulation here.

We’re working on a packaging-return policy and process for our Wool-cool insulation. In the meantime, please refer to the previous question on how to dispose of our packaging responsibly.

Individual portions of traybakes, traycakes and round cakes will defrost in about an hour and be ready to display and sell. Whole, unportioned round cakes will take between 2 and 4 hours to defrost fully.

The benefits of pre-portioned cakes and bakes is that you only have to defrost what you need, when you need it. The rest can be returned to the freezer in in their trays and boxes, retaining the cellophane to ensure the product stays in the best possible condition and minimise waste.

It’s easiest to separate the portions whilst they are still frozen.

For best results it’s advisable to tear open the cake or bake tray so that you can separate each portion whilst frozen. You may want to run a pallet knife under the bakes to ensure that they separate from the tray.

It is best to cut your cakes into slices when they have been defrosted.

If you plan to use a whole cake the following day, it’s advisable to defrost the cake overnight.

A whole round cake can take between 2 and 4 hours to fully defrost.

If you wish to defrost your cakes a slice at a time we would recommend buying the pre-sliced option.

By delivering cakes to you frozen you have the opportunity to defrost just the amount you need for your display. You can always top up your display throughout the day – a slice of traybake or traycake will only take around an hour to defrost. If it looks like you’re running out, you can order before 12:00 for next-day delivery, Monday to Saturday.

Take a look at our product care guide here.

Your cakes should be displayed at room temperature, ideally under a cake dome or in a display cabinet. This will ensure that your cakes remain fresh and retain optimum moisture content. This should give you a 4-5 day shelf life for your cakes.

If you need to keep your cakes overnight, we recommend covering and storing your defrosted cakes and bakes in a cool dry place overnight, to keep them fresh and ensure optimal shelf life.

Many of our products are made with ingredients that are gluten-free. While we offer gluten-free options, we are not a gluten-free bakery. We take extreme care to avoid cross-contamination and have robust processes in place to minimise this risk. However, cross-contamination could occur and we are unable to guarantee that any item can be completely free of allergens. We therefore mark these products as ‘Very Low Gluten’ (VLG) rather than Gluten-free.

We use an industry-leading, end-to-end, ingredients traceability solution that enables us to track every ingredient from delivery, though production and ultimately to our end customer. This gives us absolute confidence that we have full control over our recipes and the ingredients used in each product.

We pride ourselves on bringing our customers the best range of cakes available, regardless of their dietary choices or allergen requirements. A lot of our cakes, traycakes and traybakes are vegan and our range of vegan cakes and bakes are among the most popular options from the entire range!

We’ve chosen to freeze our cakes for a number of reasons. Firstly, a frozen cake retains the full flavour and texture of a fresh cake. This allows us to ship the cakes nationally throughout the UK without risk of any damage to them. We use a process called blast freezing, which means they are delivered to you as fresh as if they were just baked. Your cakes can be kept frozen for at least 6 months, so you get incredible flexibility around what and when you use them.

By pre-portioning the cakes, you can defrost just the amount you need for your display. As it only takes an hour to defrost each portion, you can top up your display during the day as required. This helps keep your cake fresher for longer and reduces the amount of any potential wastage.

Yes, we’re happy to send samples! As bakers, we know this is the best way for you to experience the quality of the product, choose the right cakes for your customers, as well as reassuring you about the ordering and delivery process. You can order your samples here.

You can choose any Traybakes or  traycakes (currently round cakes are excluded) and we’ll give you the cheapest one free of charge. We’ll also pick up the postage cost!

And we’ll give you a voucher code and when you come back and place your first full order we’ll give you a 10% discount on this as well!

It’s very difficult to advise how you should be pricing your cakes and bakes, as this can vary greatly around the UK and from venue to venue. However, as a rough guide, we would suggest the following pricing, which many of our customers use:

Traybake slice Between £2.25 & £2.85
Brownie Between £2.25 & £2.85
Flapjack Between £2.25 & £2.75
Traycake slice Between £2.95 & £3.50
Round cakes per slice Between £2.95 & £3.95

We can’t accept returns due to food safety precautions and the perishable nature of the products. If you do experience issues with any product being damaged/unsaleable please note the product name/type and best before date when reporting this to us. You must notify us within 24 hours of delivery if we are to consider a refund and you must provide photographic evidence.